Lake Restoration

As the spearhead of the marketing department for Lake Restoration, an industry leader in lake and pond weed control, I reported directly to the company owner. In this capacity, I managed a team responsible for fostering the brand's growth and enhancing product sales. I crafted strategies to drive meaningful growth by emphasizing the importance of brand presence. My efforts culminated in the creation of brand positioning, design, marketing plans, and comprehensive playbooks—tools designed to resonate across the entire organization.

I believe in the power of innovation and creativity within marketing. Specifically, I developed digital marketing strategies that significantly boosted customer acquisition and retention. These strategies spanned various mid-funnel channels, including but not limited to Search Engine Optimization (SEO), Paid Search (SEM, PPC), Paid Social, and Display Marketing. 

By meticulously developing and implementing marketing plans, I ensured operational readiness aligned with a phased launch schedule. This approach allowed for the establishment of clear milestones and contingencies across campaigns. Notably, my go-to-market planning and the launch of new products yielded positive outcomes. These successes were evident in enhanced brand recognition and the seamless integration of marketing efforts across multiple channels. Moreover, the strategies I implemented yielded benefits that extended to finance and merchandising, showcasing the comprehensive impact of my work at Lake Restoration.