As an innovative and creative thinker, my knowledge of both traditional and digital marketing will contribute to success at a small or large company by putting forth new ideas and inspire interesting and positive changes across many industries.
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PROFESSIONAL EXPERIENCE
PROFESSIONAL EXPERIENCE
Content creation and strategic execution of integrated marketing campaigns ensuring on time, on brand, and on budget execution
Establish robust data streams and analytical processes to track and identify changes in customers, competitors and business climate
Develop effective marketing teams and scalable processes to execute short-term and long-term marketing plans
Establish and track KPIs and trends to assess the performance and health of ppc, seo, sem, and social campaigns
Concepted, directed design, and execution of new product packaging that ensured a go-to-market approach
Motivated and developed a team of high performers improving employee trust, engagement, and morale while improving overall sales targets
SKILLS AND EXPERTISE
SKILLS AND EXPERTISE
Strategic Development and Market Planning
Digital PPC, SEO, SEM, and Social Media
Customer Journey, Engagement, and UX
Branding and Content Creation
Key Account Management/Retention/Loyalty
Contract/Price Negotiation
Budgeting and Expense Control
Merchandising/Inventory Control
Sales and New Business Development
Team Management
Design, Packaging, and Merchandising
INDUSTRY/CHANNEL EXPERIENCE
INDUSTRY/CHANNEL EXPERIENCE
Retail/Fashion
Warehousing
Omni-channel Experience
Publishing
Digital, Social and Email Marketing
SEO/SEM/PPC
B2B/B2C
WORK EXPERIENCE
WORK EXPERIENCE
Target Corporation - Spherion - Minneapolis, MN
June 2003 - November 2012
EDUCATION
EDUCATION
Bethel College
Bethel College
September 1997 - December 2000
Bethel College - Arden Hills, MN
Bachelors of Science in Business-Marketing and Advertising/Graphic Design
Minor in Psychology
President of the Bethel Business and Economics Association (September 1998 - August 2000)
Student Manager of Intramural Athletics (September 1997 - December 2000)
CERTIFICATIONS
CERTIFICATIONS
Google Certified
Google Certified
Google Adwords and Analytics
Pubcon Masters Training
Pubcon Masters Training
Pubcon Masters Training in SEO and PPC
October 2013 - Present
COMPUTER APPLICATIONS/PROGRAMS/PLATFORMS
COMPUTER APPLICATIONS/PROGRAMS/PLATFORMS
Microsoft Office Suite, G-Suite
Windows, Mac OS, Chrome OS
Google Workspace, Google Adwords/Shopping/Analytics
Adobe InDesign, Photoshop, and Illustrator, Canva
Wordpress, Square Space, ASPDOTNET Storefront, Google Sites
JDE AS/400, Lotus Notes, Heat, ACT!, Sage, Acumatica, Salesforce
Webex, Teams, Zoom, Meet
Facebook, X (Twitter), Pintrest, Instagram, TikTok, LinkedIn
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Google Sites
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